IN-HOUSE LIFE IS BUSY. SO WE'VE EXTENDED THE DEADLINE!

NEW FINAL ENTRY DEADLINE: THURSDAY 4 SEPTEMBER (23:55 BST)

The deadline for the Campaign In-House Agency Awards 2026 has officially been extended!


Finish your entry, secure those final sign-offs, and claim your moment in the spotlight.


If you have any questions about your entries, please contact our Event Manager, Amy Milham, directly at [email protected]

WHY YOU SHOULD ENTER

Attract and Retain Top Talent

Great talent wants to be part of something great. Showcasing your team's excellence helps attract the brightest minds while reinforcing pride and purpose within your existing team.

Strengthen Your Brand Inside and Out

Winning or even being shortlisted elevates your reputation both internally and externally. It’s a clear signal to stakeholders, clients, and potential recruits that your team delivers world-class work, with results to match.

Prove and Justify Your Value

With growing expectations and tight scrutiny, now’s the time to validate your team’s strategic importance. These Awards provide tangible proof of your impact, helping to secure buy-in, budgets and long-term support.

WHY THIS AWARD IS DIFFERENT

Dedicated In-House Awards

While other awards are for external agencies, this is exclusively for the in-house community in the EMEA region. This singular focus provides a unique and vital platform to benchmark your work and team against your true peers, judged by a panel who understand the specific challenges and triumphs of the in-house model.

A Celebration of In-House Talent and Culture 

These Awards are your chance to shine a spotlight on the creativity, commitment, and impact of your in-house team. Recognise their achievements and show the industry just how powerful in-house can be when it's firing on all cylinders.

Powered by the Authority of Campaign

As the flagship awards for this sector from Campaign, a win carries unparalleled weight and credibility. It is an endorsement from the industry's most respected voice, providing powerful validation of your team's work to your C-suite and the wider industry.

2026 CHAIR OF JUDGES

Joanne Hall

Agency Director, Sainsbury's

"We want to see beautiful, clever, stand out work that has delivered brilliant results. But we also want to see the passion, the heart and the true collaboration that got you there! After all, that's what sets in-house apart from the rest."

READ MORE


OUR JUDGING PANEL

OUR PANEL HAS SPOKEN

  • Thanks so much to Campaign UK for inviting me to judge the In-House Agency Awards again this year.

    It's fantastic to see in-house teams getting the attention they deserve. Without the PR operations that external agencies can run, it's often hard for in-house work to be seen and celebrated by the wider industry. Campaign's embrace of the sector makes those working in-house feel seen, validated and valued.

    Not only that, the winning work will showcase the incredible contribution that in-house teams make to the culture and growth of their brands.

    — Patrick Burgoyne

    —

  • In-house teams’ creative work often flies under the radar. That's why I'm looking forward to judging the Campaign UK In-House Agency Awards, a chance for the EMEA in-house community to put their work, culture, and strategic value front and centre.

    — Alastair Cotterill

    —

  • I’m delighted to be joining the judging panel for the Campaign In-House Agency Awards 2026.

    These awards provide a platform for the EMEA in-house community to showcase their work, benchmark against peers, and demonstrate their strategic value to the C-suite.

    I've seen the impact that in-house teams can have when creativity is embedded within the business, and I'm looking forward to seeing the work being delivered across the industry this year.

    If you have delivered outstanding work this year, I strongly encourage you to enter!

    — Atif Mahmood

    —

  • I’m really pleased to have been asked to judge the Campaign In-House Agency Awards this year. I can’t wait to see the brilliant work coming through.

    In-house agencies are in such an exciting place right now, bringing deep customer understanding, commercial focus and creative ambition together to deliver brilliant work at pace, with teams and cultures that are genuinely shaping the future of the industry.

    So if your team has delivered standout work, do enter.

    — Anthea Angelis

    —

  • What an honour to be a judge for the Campaign In-House Agency Awards! 💫 I'm looking forward to reviewing some exceptional creative work from across the in-house community and meeting the brilliant people behind it.

    — Julia Doyle

    —

  • I’m delighted to announce I'll be a judge for the second year of the Campaign In-House Agency Awards.

    These awards provide a platform exclusively for the EMEA in-house community to showcase their culture, benchmark their work against peers, and prove their strategic value to the C-suite.

    If you have delivered outstanding work this year, I strongly encourage you to enter!

    — Rob Edwards

    —

  • I’m delighted to announce I'll be a judge for the second year of the Campaign In-House Agency Awards.

    These awards provide a platform exclusively for the EMEA in-house community to showcase their culture, benchmark their work against peers, and prove their strategic value to the C-suite.

    If you have delivered outstanding work this year, I strongly encourage you to enter!

    — Ben Stead

    —

  • I'm delighted to share that I'll be on the judging panel for the Campaign In-House Agency Awards. Looking forward to it already.

    These awards give the in-house community a dedicated stage to celebrate their culture, see how their work stacks up against peers, and show their businesses just how much value they create.

    Had a great year, delivered great work, transformed your approach? Get your entry in.

    — Dan Birks

    —

  • I'm very excited to be joining the judging panel for the Campaign UK In-House Agency Awards 2026.

    Having spent time working across both agency and in-house environments, I've seen first-hand the evolution of in-house teams and the increasingly strategic role they play within their organisations.

    These awards are a fantastic opportunity to celebrate the teams, leaders and capabilities that continue to raise the bar across our industry.

    If your team has achieved something you're proud of this year, this is the place to showcase it.

    — Nicky Russell

    —

  • In-housing is simple to say, much harder to do well.

    I’m back on the judging panel for the Campaign In-House Agency Awards 2026.

    In-housing isn’t a trend anymore — it’s a structural shift in how marketing actually gets done: closer to the data, closer to the business, faster, sharper, and more accountable.

    These awards recognise what good really looks like when teams aren’t just making ads, but building capability. If your team’s done work you’re proud of this year, it’s well worth entering.

    — Robert Anderson

    —

  • In-house teams often undersell themselves, so this is your chance to properly shout about it.

    — Neill Torbit

    —

  • Make your entry easy to champion. Lead with one clear idea, then show the line from insight to execution to result, with real numbers where you can.

    — Harshil Varsani

    —

  • Be brief, concise. Your entries don't need to be long, but they need to be sharp.

    — Isabel Sierra Gomez de Leon

    —

  • Whose House? IN-HOUSE! I’m delighted to announce I'll be a judge for the second year of the Campaign In-House Agency Awards.

    These awards provide a platform exclusively for the EMEA in-house community to showcase their culture, benchmark their work against peers, and prove their strategic value to the C-suite.

    If you have delivered outstanding work this year, I strongly encourage you to enter!

    "Start with something only you could have made, in your context, for your audience."

    — Matthew O'Brien

    —

THE CATEGORIES

14 categories celebrating In-house talent and teams...

WORK

Marketing Effectiveness

This category celebrates the marketing effectiveness of a campaign which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played a leading role in the ideation and development of the campaign. Entrants should use the brand’s own business results to show how the strategy delivered on effectiveness with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as an external agency to deliver the campaign.

Creative Excellence

This category celebrates the creative excellence of a single campaign which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role in the ideation and development of the campaign. While the judges will be looking primarily at the originality and quality of the creative output, they will also consider how the campaign achieved business outcomes for the brand with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as an external agency to deliver the campaign.

Social & Creator Creative Excellence

This category celebrates the creative excellence of a social media or creator-led campaign which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role and why social media and/or an online creator/influencer was at the heart of the campaign. While the judges will be looking primarily at the originality and quality of the creative output, they will also consider how the campaign achieved business outcomes for the brand with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as a social media platform, a creator/influencer or an external agency to deliver the campaign.

Media Excellence

This category celebrates excellence in media planning and buying for a single campaign which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role in the media strategy and the planning and buying of the campaign. The judges will be looking for impactful and innovative use of media channels and data resources. Entrants should use the brand’s own business results to show how the media campaign delivered with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as a media owner or platform or an external agency to deliver the media campaign.

Branded Content Strategy

This category celebrates a branded content strategy which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role in the ideation and development of the branded content strategy. Entrants should use the brand’s own business results to show how the strategy delivered with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as a media owner or platform or an external agency to develop and implement the strategy.

Social Content Strategy

This category celebrates a social content strategy which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role in the ideation and development of the social content strategy. Entrants should use the brand’s own business results to show how the strategy delivered with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as a social media platform, a creator/influencer or an external agency to develop and implement the strategy.

Breakthrough Innovation

This category celebrates an innovation in marketing which was devised by an in-house agency and had a breakthrough or disruptive impact that benefitted the brand’s business. Entrants must clearly demonstrate how the in-house agency played the lead role in the marketing innovation or new product development. The judges will want to understand how and why the in-house agency developed this innovation and how it led to brand or commercial success. Entrants should use the brand’s own business results to show how the innovation delivered with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as a media or technology company or external agency to develop the innovation.

Best Use of Emerging Technology

This category celebrates the best use of emerging technology in marketing by an in-house agency. Entrants must clearly demonstrate how the in-house agency played the lead role in the application of this emerging technology. Such technologies can include but are not limited to artificial intelligence, creative origination and production, data management and media optimisation. The judges will want to understand how and why the in-house agency used this emerging technology and how it led to brand or commercial success. Entrants should use the brand’s own business results to show how the innovation delivered with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as a technology company or external agency to use the emerging technology.


Design

This category celebrates excellence in design for a campaign or project which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role in the design elements of the campaign or project. While the judges will be looking primarily at the originality and quality of the design and how it supports the creative concept, they will also consider how the campaign achieved business outcomes for the brand with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as an external agency to deliver the campaign.

Copywriting

This category celebrates copywriting excellence within a single campaign which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role in the campaign. While the judges will be looking primarily at the originality and quality of the campaign’s copywriting and how it supports the creative concept, they will also consider how the campaign achieved business outcomes for the brand with demonstrable results. It may be helpful to include, when elevant, how the in-house agency worked in partnership with any third parties such as an external agency to deliver the campaign.

Not For Profit

This category celebrates a single campaign which was devised by a not-for-profit organisation’s in-house agency or team and delivered behavioural change, brand, or commercial success. Entrants must clearly demonstrate how the in-house agency or team played the lead role in the campaign. While the judges will be looking primarily at the originality and quality of the creative or media idea, they will also consider how the campaign achieved outcomes for the brand with demonstrable results. It may be helpful to include, when relevant, how the in- house agency worked in partnership with any third parties such as an external agency to deliver the campaign.


LEADERSHIP & TEAM

In-house Agency Leader

This award celebrates leadership in the in-house agency sector. It is open to any leader or other senior executive who works in a leadership role in a brand’s in-house agency. Such roles can include but are not limited to commercial, strategy, creative, production, media buying and data management. Entries should provide evidence of leadership and growth and the individual’s role in delivering business performance, development of the in-house agency’s culture, ability to drive transformation and contribution to the brand’s wider business.

Best New In-house Agency or Team

This award celebrates a new in-house agency or team that has launched in the last two years. It is open to an in-house agency or team that has started running campaigns for the first time since 1 January 2023.

In-house Agency of the Year

This award celebrates the best in-house agency and is open to any in-house agency or team that is part of a brand’s business.

THE AWARDS CEREMONY 

Thursday 12 November

We are excited to share that the 2026 In-House Agency Awards will be returning to the elegant Hilton London Tower Bridge.

The evening will start with an exclusive drinks and canapé reception, followed by the prestige of our live awards ceremony, then stay for a night of high-level networking with the industry's finest.

Tickets and tables will be available to book in September 2026.

LAST YEAR'S ATTENDEES 


The British Red Cross is proud to be partnered with Haymarket Media Group, shaping a better future to help millions prepare for, respond to, and recover from crises across the world. By supporting the British Red Cross Disaster Fund, Haymarket Media Group are providing vital funds needed to reach thousands around the world with essential aid. From hurricanes, floods, conflict, and earthquakes, the British Red Cross is here for humanity. In an emergency, every second counts, and with the help of this partnership, the Red Cross and Red Crescent movement are equipped to mobilise rapidly to support those affected, no matter who they are or where they’re from.

DISCOVER THE CAMPAIGN IN-HOUSING SUMMIT

The journey doesn't end after the trophies are handed out at the awards ceremony. Campaign's In-Housing Summit helps you discover how this trend is reshaping marketing operations for brands worldwide. While the In-House Agency Awards provides a platform exclusively for the EMEA in-house community to showcase their culture, benchmark their work against peers and prove their strategic value to the C-Suite, the In-Housing Summit offers a dynamic conference to build on that success. It allows you to explore innovative strategies, share best practices, and connect with like-minded professionals as we dive into the value of bringing creative, media, and digital capabilities in-house.

LEARN MORE

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