THAT'S IT FOR THE CAMPAIGN IN-HOUSE AGENCY AWARDS 2026!

THURSDAY 12 NOVEMBER | HILTON LONDON TOWER BRIDGE

This year celebrated the sharpest creative and biggest commercial results coming out of brand studios across EMEA. A huge congratulations to all the winners, a big thank you to our judging panel for lending their time and expertise, and to everyone who entered, backed their colleagues, and joined us in the room.

Looking ahead to 2027. Whether you’re ready to showcase your studio’s best work or want to make sure your team is in the room next year, you can register your interest now. You’ll be the first to hear when 2027 entries open and discounted tickets go live.

2026 WINNERS
REGISTER FOR 2027

2026 CHAIR OF JUDGES

Joanne Hall

Agency Director, Sainsbury's

"We want to see beautiful, clever, stand out work that has delivered brilliant results. But we also want to see the passion, the heart and the true collaboration that got you there! After all, that's what sets in-house apart from the rest."

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OUR JUDGING PANEL

WHY THIS AWARD IS DIFFERENT

Dedicated In-House Awards

While other awards are for external agencies, this is exclusively for the in-house community in the EMEA region. This singular focus provides a unique and vital platform to benchmark your work and team against your true peers, judged by a panel who understand the specific challenges and triumphs of the in-house model.

A Celebration of In-House Talent and Culture 

These Awards are your chance to shine a spotlight on the creativity, commitment, and impact of your in-house team. Recognise their achievements and show the industry just how powerful in-house can be when it's firing on all cylinders.

Powered by the Authority of Campaign

As the flagship awards for this sector from Campaign, a win carries unparalleled weight and credibility. It is an endorsement from the industry's most respected voice, providing powerful validation of your team's work to your C-suite and the wider industry.

THE CATEGORIES

14 categories celebrating In-house talent and teams...

WORK

Marketing Effectiveness

This category celebrates the marketing effectiveness of a campaign which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played a leading role in the ideation and development of the campaign. Entrants should use the brand’s own business results to show how the strategy delivered on effectiveness with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as an external agency to deliver the campaign.

Creative Excellence

This category celebrates the creative excellence of a single campaign which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role in the ideation and development of the campaign. While the judges will be looking primarily at the originality and quality of the creative output, they will also consider how the campaign achieved business outcomes for the brand with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as an external agency to deliver the campaign.

Branded Content Strategy

This category celebrates a branded content strategy which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role in the ideation and development of the branded content strategy. Entrants should use the brand’s own business results to show how the strategy delivered with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as a media owner or platform or an external agency to develop and implement the strategy.

Social Content Strategy

This category celebrates a social content strategy which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role in the ideation and development of the social content strategy. Entrants should use the brand’s own business results to show how the strategy delivered with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as a social media platform, a creator/influencer or an external agency to develop and implement the strategy.

Best Use of Emerging Technology

This category celebrates the best use of emerging technology in marketing by an in-house agency. Entrants must clearly demonstrate how the in-house agency played the lead role in the application of this emerging technology. Such technologies can include but are not limited to artificial intelligence, creative origination and production, data management and media optimisation. The judges will want to understand how and why the in-house agency used this emerging technology and how it led to brand or commercial success. Entrants should use the brand’s own business results to show how the innovation delivered with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as a technology company or external agency to use the emerging technology.


Design

This category celebrates excellence in design for a campaign or project which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role in the design elements of the campaign or project. While the judges will be looking primarily at the originality and quality of the design and how it supports the creative concept, they will also consider how the campaign achieved business outcomes for the brand with demonstrable results. It may be helpful to include, when relevant, how the in-house agency worked in partnership with any third parties such as an external agency to deliver the campaign.

Copywriting

This category celebrates copywriting excellence within a single campaign which was devised by an in-house agency and delivered brand or commercial success. Entrants must clearly demonstrate how the in-house agency played the lead role in the campaign. While the judges will be looking primarily at the originality and quality of the campaign’s copywriting and how it supports the creative concept, they will also consider how the campaign achieved business outcomes for the brand with demonstrable results. It may be helpful to include, when elevant, how the in-house agency worked in partnership with any third parties such as an external agency to deliver the campaign.

Not For Profit

This category celebrates a single campaign which was devised by a not-for-profit organisation’s in-house agency or team and delivered behavioural change, brand, or commercial success. Entrants must clearly demonstrate how the in-house agency or team played the lead role in the campaign. While the judges will be looking primarily at the originality and quality of the creative or media idea, they will also consider how the campaign achieved outcomes for the brand with demonstrable results. It may be helpful to include, when relevant, how the in- house agency worked in partnership with any third parties such as an external agency to deliver the campaign.


LEADERSHIP & TEAM

In-house Agency Leader

This award celebrates leadership in the in-house agency sector. It is open to any leader or other senior executive who works in a leadership role in a brand’s in-house agency. Such roles can include but are not limited to commercial, strategy, creative, production, media buying and data management. Entries should provide evidence of leadership and growth and the individual’s role in delivering business performance, development of the in-house agency’s culture, ability to drive transformation and contribution to the brand’s wider business.

Best New In-house Agency or Team

This award celebrates a new in-house agency or team that has launched in the last two years. It is open to an in-house agency or team that has started running campaigns for the first time since 1 January 2023.

In-house Agency of the Year

This award celebrates the best in-house agency and is open to any in-house agency or team that is part of a brand’s business.

WHY ENTER

Attract and Retain Top Talent

Great talent wants to be part of something great. Showcasing your team's excellence helps attract the brightest minds while reinforcing pride and purpose within your existing team.

Strengthen Your Brand Inside and Out

Winning or even being shortlisted elevates your reputation both internally and externally. It’s a clear signal to stakeholders, clients, and potential recruits that your team delivers world-class work, with results to match.

Prove and Justify Your Value

With growing expectations and tight scrutiny, now’s the time to validate your team’s strategic importance. These Awards provide tangible proof of your impact, helping to secure buy-in, budgets and long-term support.

HEAR FROM OUR EDITOR


"It's fantastic to bring the Campaign In-House Agency Awards back for a second time following its launch in 2025. After recognising a breadth of talent and work from brands' in-house teams last year, Campaign is looking forward to doing the same again in 2026 and with the addition of three new awards. We are introducing categories to celebrate design, copywriting, and work for not-for-profit brands."

- Nicola Merrifield, Premium Content Editor: Campaign UK

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DISCOVER THE IN-HOUSING SUMMIT

The journey doesn't end after the trophies are handed out at the awards ceremony. Campaign's In-Housing Summit helps you discover how this trend is reshaping marketing operations for brands worldwide. While the In-House Agency Awards provides a platform exclusively for the EMEA in-house community to showcase their culture, benchmark their work against peers and prove their strategic value to the C-Suite, the In-Housing Summit offers a dynamic conference to build on that success. It allows you to explore innovative strategies, share best practices, and connect with like-minded professionals as we dive into the value of bringing creative, media, and digital capabilities in-house.

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