Mat O'Brien

Mat O'Brien is Head of Creative Europe at Draftline Europe, AB InBev's multi-award-winning in-house agency, where he leads creative across some of the world's most iconic brands. Previously, he was Executive Creative Director at Three UK, where he built and co-ran Generation, the company's pioneering in-house agency model. Before moving in-house, Mat held senior creative roles at VCCP and Iris Worldwide. His work has been recognised with multiple awards for both creativity and effectiveness.