Joanne Hall

Emma is Creative Lead within Tesco Creative Studio, where she heads up a team of 11 fabulous writers crafting work that connects with millions, across channels from radio and OOH to TikTok and till receipts. With 20+ years of experience, agency and client-side, she's worked with brands like Jaguar, Virgin, Barclays, Sainsburys, Google, Lacoste, Sky and her current favourite - Tesco. She's passionate about audio's emotional punch, the power of great out-of-home, and the role of in-house teams in pushing creative that's smart instinctive and relevant in every channel. In a world of automation and personalisation, she believes the human voice still matters most and that that's where great copy earns its place.