Miketta Lane

Miketta is Director of 4Creative, Channel 4's multi-award-winning in-house creative agency, bringing almost 20 years' experience in creative leadership and multimedia production.  She began her career as a post-production Runner before joining 4Creative in 2005, progressing rapidly to Producer. In 2009, she stepped away from broadcasting to become Band Assistant for U2 on their record-breaking 360° Tour, before returning to the creative industry to deliver high-profile campaigns for organisations including ITV, Google, Karmarama, ONE and Channel 4.  After rejoining Channel 4 in 2014 as Executive Producer, Miketta went on to lead 4Creative, where she has helped redefine the role of the modern in-house agency. Under her leadership, 4Creative has combined creative ambition with operational excellence, producing award-winning work that stands confidently alongside the industry's best.  Passionate about the role entertainment plays in shaping culture, and building environments where talent and ambitious ideas can thrive, she believes creativity is a driver of both commercial success and cultural impact. A strong advocate for flexible, inclusive leadership, she is helping shape the future of the in-house creative model