Patrick Zinga

Patrick Zinga is a seasoned marketing leader with over 15 years of experience at the intersection of media, advertising, and marketing technology. He currently works as a Senior Marketing & Media Lead at Amazon, where he plays a pivotal role in shaping strategic communications & driving customer-centric initiatives at scale.  Patrick's career spans both agency and client-side roles, giving him a unique perspective on performance marketing's evolution. He has worked with some of the world's most recognisable brands, such as Unilever, BMW, Visa, Microsoft & Heineken, helping them navigate complex media landscapes, embrace data-driven marketing, and unlock growth through innovation & partnerships. His expertise covers areas such as customer data platforms (CDPs), clean room activations, cross-media measurement, and the integration of digital and offline channels for a better consumer experience.  Patrick brings a sharp eye for impact, creativity, and measurable success and he is especially passionate about recognising strategies that combine technical precision with real human insight for.