Ben Stead

Ben Stead is a recognised expert in brand, customer and commercial strategy, with a sharp perspective on how businesses better understand and connect with people. His career spans NEOM, THE LINE, IHG and consulting for many of the world's leading luxury hotel brands, including time as a luxury mystery inspector evaluating guest experience from the inside out. He helps organisations uncover the human truths that drive growth through brand architecture, proposition design, consumer insight and experience strategy. Known for challenging conventional thinking, Ben brings operator credibility, commercial rigour and cultural understanding to build brands and experiences that are more relevant, distinctive and meaningful.