Robert Anderson

Robert Anderson is Head of Digital Media at NatWest Group, where he leads a hybrid in‑house and agency team spanning paid social, search, programmatic and SEO/GEO. He began his career as a TV journalist, including at Sky News, before moving into digital and agency leadership, with senior roles at McCann Worldgroup and over a decade at the VCCP Partnership. At NatWest, he has helped reinvent the bank's media model, bringing client and agency teams closer together to deliver more integrated, effective performance without politics or drama. Robert is known for a practical, results‑focused perspective and a focus on closing the gap between creative intent and media delivery.