Zehra Chatoo

Zehra Chatoo is a strategist, founder, and industry leader at the intersection of creativity, technology, and representation. After two decades shaping global brands — most recently leading Strategy & Insights for Meta's Global Business Group — Zehra founded Code For Good Now, a values-led consultancy dedicated to helping brands unlock responsible growth in the age of AI. Her work centres on minimising bias in technology, amplifying cultural relevance, and fuelling creativity. Recognised in Campaign Magazine's "40 Over 40," Zehra also serves on the Board of UN Women UK, advancing gender equality, and on the Effie's Council, promoting marketing effectiveness.