Patrick Zinga

With over 14 years of experience in media and advertising, agency side as well as client side. Patrick currently leads the in-house media planning and activation pillar within Amazon's EU, Integrated Marketing Team. Their role is focused on crafting data-driven strategies and delivering impactful campaigns, across key European markets, including the UK, Spain, Italy, and France. Leveraging expertise in customer segmentation and paid media, his work ensures alignment with audience needs and business goals. Previously, Patrick led Heineken UK's digital media ecosystem, driving advancements in programmatic, social, influencer marketing, and martech integration. Known for fostering strategic partnerships and embracing emerging technologies, he is passionate about advancing performance marketing practices.