Miketta Lane

Director of 4creative at Channel 4, with over 20 years' experience leading creative teams and delivering award-winning, cross-platform campaigns. Miketta oversees strategic growth, operational transformation, and creative excellence at one of the UK's most iconic brands and most respected in-house agencies. With experience working seamlessly across production, agency, brand, and client-side environments, she is skilled in leading large-scale productions, building and nurturing high-performing teams, and managing world-class talent with care and efficiency. From producing campaigns for ITV, Channel 4, Nike, Google, and L'Oréal to working behind the scenes as U2's Assistant on their 360° Tour She is known for combining creative ambition with operational rigour, and has a passion for driving positive change through entertainment—delivering work that resonates culturally and delivers real impact. She also champions flexible, inclusive leadership, balancing leadership responsibilities with raising a young family.