Lee Prior

Lee heads up the Tesco's Creative Studio, a 50-strong in-house team supporting Retail, Banking, Insurance and Telecoms, and is shaping how creativity delivers at scale. Over the past few years building an environment that blends storytelling and commercial impact with operational rigour. With experience across Digital, Brand and Marketing, including leading the in-house Creative team at O2, Lee is driving the ambitious in-house transformation for the Tesco Group. He's also a passionate advocate for creative effectiveness, authentic leadership, and mentoring the next generation of talent.