Year in Monzo 2025: ‘The Legend of’

In 2025, the Creative Studio at Monzo set out on a quest...

Since launching in 2019, Year in Monzo – the bank’s end-of-year 'wrapped' – has become a cultural moment that customers love and dread in equal measure. So, in a world full of annual recaps, we needed an idea that still felt fresh, funny and shareable.

Monzo's answer in 2025 was The Legend of. Inspired by everything from the Bayeux Tapestry to Shrek, it retold each customer's spending as an epic tale, pairing heroic storytelling with modern gags and references. Conceived, written and designed entirely in-house, the experience combined an epic tone of voice, a bespoken design and animation system, interactive side quests, and hundreds and hundreds of gags. The result? Our most shared Year in Monzo yet, sparking 35,000 social mentions and the biggest external conversation around the campaign to date.