Uber

Millions of people across 70+ countries count on Uber to get them where they're going and get dinner to their door. Yet in late 2023, Uber didn't even rank in the top 100 on Interbrand. In recent years, transforming reliability into real connection has been the focus of Uber's in-house creative team in EMEA. This past year, that focus produced its strongest results yet.

Last summer, the team led creative development for the second and most successful chapter of "On Our Way," Uber's resonant global platform uniting rides and delivery. In Q3 2025 the work earned 98% positive social sentiment, up 8% year over year. Among Gen Z, a key audience, the work scored +11 points for "makes me feel good about the brand" and +12 points for likability. In 2025, Uber's brand value rose 38% on the Interbrand index, landing the company at #64.

The team's range extended further: an independently expanded Global Transit campaign (“You’re Almost There”) now reaching airports worldwide, a fully in-house spatial activation at the World Economic Forum, a playful AI-built campaign for the Winter Olympics, and "Your Driver Is Here," which made policy points about driver benefits warm and memorable.

Creatives who join the team from agencies arrive with strong craft; here, they're mentored into in-house leaders, judged by what they learn rather than how any single project lands. That approach has helped the team grow 33% in the past year, to 12 full-time creatives, with only one voluntary departure in eight years.