U-Studio, redefining in-house excellence

U-Studio, Unilever's innovative in-house agency, has transformed their marketing capabilities through a unique combination of embedded brand knowledge, cutting-edge technology and diverse talent.

U-Studio's success lies in continuous evolution to meet Unilever's changing needs. They've achieved remarkable growth: 28% in social offerings supporting 25 brands across 59 channels, 30% in digital commerce, and 41% as a POSM partner in 2024.

In 2024, they produced 1,400+ assets across 400 projects and 35 brands with 94% NPS.

At their core is responsible GenAI innovation. Their proprietary AI platform Pencil Pro delivers content that is, on average, 62% faster and 40% more effective while maintaining brand integrity. They’ve pioneered ethical frameworks including their Bias Breaker tool that tackles systemic bias in AI content. U-Studio is up skilling and future-proofing their workforce with 95% already completing bespoke GenAI training. They support flexible working, including a 40% in office model and a Work From Anywhere scheme.

This approach has delivered transformational results: - Wall's Instagram engagement up 122% in one month - Cif’s AI-fuelled content engine generating 22M views on TikTok, in 5 months - Marmite’s ‘Hate-activated’ campaign doubling first-time users

Their creative excellence has earned recognition through multiple accolades, including Campaign UK In-House Agency of the Year 2024 (Silver).