"Share warts and all, being in house is messy and often chaotic but demonstrate how you created impact for the business in the midst of the chaos."

- Matt Watson, Chair Judge and CCO, PepsiCo - Sips & Bites

"Show tangible, impactful results that changed consumer behaviour and build the brand and business."

- Maria Koutsoudakis, Chief Brand Officer, Vodafone

"People care about the personal stories of getting to the creative output as much as the creative output itself. Tell us your journey."

- David Sheldon Hicks, Founder, Territory Studio

"Make your mark. In these inaugural awards, it's a chance to set the benchmark for brilliant talent, brilliant work and brilliant results. "

- Katie Jackson, Chief Marketing Officer, Channel 4

"Pick your best work and communicate its impact clearly."

- Patrick Burgoyne, Co-Founder, In-House Agency Leaders Club