The Kitchen for Kraft Heinz

Since 2025, The Kitchen UK and Europe has transformed from exclusively running organic social to a full-service agency. This year we are delivering 29 multi-market campaigns, or a campaign every 9 working days, across paid, earned, and owned, with a 93% increase in working budget, in addition to running organic social media across 6 markets.

Despite being a team of just 21 on tight budgets, 65% of our campaigns are rated as highly creatively effective by Kantar, beating the 51% industry benchmark. We’ve launched Heinz’s first global brand partnership, turned creativity into sales uplift, and even received a Cannes Lions shortlist.

We pride ourselves on our ability to combine the latest cultural insights with a deep brand understanding to ensure that a 150+ year old brand feels relevant to our audience’s lives. In 2026, we executed 30 reactive owned campaigns within just 24 hours of identifying a cultural signal.

This work has been instrumental in helping grow Kraft Heinz’s brands, proven by our region’s impressive 11.4% growth this year, beating the company’s global growth of 4%. Moreover, The Kitchen has saved the business $5.7m in external agency fees in 2026.

We have fostered a culture of ownership and empowerment, and we believe in supporting the development of our team members, with one ex-community manager now leading UK campaigns. There have been zero staff turnovers in 2026.

This has been a hugely successful year for The Kitchen, but we are only getting started.