Sips & Bites

For Sips & Bites, 2026 was the year of accountability. Moving from a start-up to a network of Europe’s best talent, we transitioned from a centrally funded luxury to a highly accountable, cross-charging growth model. We removed our own safety net: with PepsiCo brands now given the choice of which agency to use, our work simply had to work.

We relaunched the agency with a new positioning - Insurgent Creativity - and a mandate to drive bottom-line growth. This radical mindset led to an unprecedented +29% jump in projects, a projected 58% productivity rate (vs a 20% target), and the expansion of our footprint from 26 to 36 creatives across our hubs in London, Warsaw, and our newest hub in Turkey.

By merging human-first thinking with cutting-edge AI (including our bespoke "Mouth" AI insight agents), we delivered our most effective year to date. We secured Agency of Record (AOR) status for major UK brands without pitching, won an Effie Grand Prix, and drove £11.6M in incremental sales for Pepsi. With a staggering 100% talent retention rate over the last two years, Sips & Bites has proven that when you put humans first, the work - and the business - thrives.