Responsible AI innovation

Responsible AI innovation

U-Studio is helping to lead an ethical AI revolution.

They worked with key Unilever Business Groups to help develop proprietary frameworks that balance creative acceleration with responsible innovation.

Their approach is about transforming how brands connect with consumers while setting new industry benchmarks for ethical technology adoption.

In today's fragmented media landscape, brands require thousands of personalised assets that traditional production methods cannot deliver without compromising quality or increasing costs. U-Studio's solution combines technological innovation with ethical responsibility.

Leading through responsible innovation -Providing responsible AI consulting in 2024, now into phase 2 -Advising on best-in-class greenlisting processes for model assessment -Creating the proprietary Bias Breaker tool to identify and correct systemic biases -Establishing a tiered GenAI accreditation programme that has trained 95% of employees -Plus delivering training for key Unilever Business Groups -Building technology platforms that significantly reduce copyright risk and providing full protection around all data use

Transformative technology ecosystem

U-Studio's responsible AI approach centres around proprietary technologies, including Pencil Pro (a secure AI platform enabling 10x faster content creation while maintaining brand consistency) and OLIVER’s own in-house AI film production studio that mitigates brand risk.

Measurable business impact -Wall's - 122% Instagram engagement increase in one month -Cif – 22M views across 11 markets -Magnum - Leading CPG brand on TikTok with 160M views -On average - 62% faster production with 40% higher effectiveness U-Studio has proven that responsible innovation and business results can flourish together, earning recognition through multiple industry accolades including Campaign AOTYUK