NatWest Social Media Team

The NatWest Social Media Team, established in-house in early 2023, is a high-performing group driving modern marketing within a regulated banking environment. By operating internally, the team gains agility and deeper brand alignment, consistently outperforming business-as-usual campaigns across both B2C and B2B audiences. Recognised by platforms like Meta as a leader in social media marketing within the financial sector, the team has become a centre of excellence within the Bank.