Just Eat Takeaway

Working smarter is the backdrop to an exceptional year of innovation that saw Just Eat Takeaway’s

(JET) in-house Creative Studio prove resilience and adaptability.

With almost everything done in-house, our creatives averaged 130+ monthly creative briefs across 15 markets. Team downsizing news came, but delivery didn’t stop. We answered all briefs across the business for five months, then we were asked to prioritise JET’s three biggest markets. This would still account for 85% of the team’s overall workload, but would also leave 12 markets with no internal or external creative support. A smart solution to maintain momentum and mitigate risk to global brand consistency was urgently needed.

Pivoting at breakneck speed, we upskilled in AI and created a briefing agent, workstream methodology, a further agent for brand-compliant copy, 600+ customisable templates, and a massive library of 10,000 images. Effective creative is now produced in a matter of minutes or hours.

Some highlights: • 38,519 branded assets delivered across 3,000 projects resulted in orders up 125% versus benchmarks in some markets. • Pitched for JET’s World Cup campaign against external agencies – and won. • New courier jacket design significantly outstrips the competition – by a team with zero fashion design experience. • Just Eat Partner Awards totally transformed, with YoY increases across all metrics.

Far beyond an execution team, we’re a resilient, passionate collective. We challenge and innovate, developing creative solutions that balance human talent with skilful AI use to deliver best in class work that works for our business.