Heinz Ketchup Phone Case

Heinz is an iconic brand, but for 18–35-year-olds, it risks feeling outdated. With brand power 11 points lower in this group, we needed to reignite Irrational Love. When Hailey Bieber’s viral lip gloss phone case took off, we saw a cultural moment that mirrored our global platform. So we asked: if people carry lip gloss everywhere, why not ketchup? Enter the Heinz Ketchup Phone Case. 3D printed, handcrafted, and made real by demand in just three weeks. Born from a meme, launched like a fashion drop, it became the season’s most surprising accessory. The campaign sparked global buzz and made Heinz relevant to this generation, proving when it comes to the ultimate must-have accessory, it has to be Heinz.