Harmless

"Harmless" is an emotionally driven, drama-led short film, with the key driving concept being impactful storytelling with a dramatic twist. Instead of being overly informative or preachy, our story affects the audience emotionally before they become aware of the potential dangers hiding in plain sight. This powerful hero film played a central role in a broader campaign for Electrical Fire Safety Week 2025 across digital channels and in the media, to educate the audience about risks associated with everyday white goods by illustrating the real-life consequences of unsafe appliance use. The results we achieved proved this message landed, generating not just lots of video views but also conversations and discussions across multiple social media channels.

Our campaign combined urgency, education, and social impact. It didn’t just raise awareness – it provided tangible action advice to prevent life-threatening electrical fires and keep people safe at home. By leveraging data, storytelling, and powerful visuals, this film addressed a critical issue that affects hundreds of people each year. It would be a deserved award winner.