Entain

Entain Creative aren’t just an in-house agency. We’re a full 360 agency taking briefs across all media channels, including 24 in-house shoots, and acted as lead agency for Ladbrokes, delivering five TVCs while saving the business £3.45 million. Along the way we’ve created a culture that makes the best people proud to work here.

We’ve hand-picked top talent from leading agencies and brands, with 32 new hires bringing our full-time staff to more than 60, along with freelancers to scale up for bigger campaigns. We handle over 150 briefs per month, from social to experiential, delivering best-in-class creative and innovation.

We’ve embedded AI to drive real transformation – from concepting to production – creating faster workflows, better outputs, and major cost savings. Our tech-led creativity has also made us braver. We test more, pitch more, and execute more, delivering work that works, including two hugely successful Ladbrokes TVCs – ‘Gaffer of an Acca’ and ‘Big Value You Can Bet On’, which drove 22% and 18% uplifts in betting stakes respectively. For Coral, our creative helped drive 8% revenue growth, with our industry-first ‘Fanalyser’ social activation sparking +75% brand mentions and 41% of users engaging with us for the first time.

Our culture has been a massive part of this success. We’re incredibly proud of the wider impact we’ve had on the business, leading the way with a ‘minimal ego’ ethos that’s produced excellent team engagement (+15% YOY). Because we’re all about big ideas driven by great energy and great people.