Craft House Agency

Craft House was created to meet Asahi Europe's growing creative ambitions with a model that combines agency-quality thinking,

in-house agility and deep commercial understanding. Established across five countries and later expanded into Romania, the team was built to deliver everything from brand campaigns and social content to CRM and digital experiences for some of

Europe's most-loved beer brands.

In its first year, Craft House quickly proved the value of this approach, delivering almost a thousand projects while significantly reducing costs by 48%, making over £2m in savings and increasing speed to market. More importantly, it has helped drive measurable brand growth, with standout results across flagship brands including a 700% increase in social engagement for Peroni

Nastro Azzurro, and 200% for Asahi Super Dry. Our work has consistently delivered stronger results than previous benchmarks.

Alongside driving performance, Craft House has challenged perceptions of what an in-house agency can achieve. By winning major assignments against leading external agencies, including Radegast's Real Man of the Year campaign and the Grolsch rebrand, the team has demonstrated its ability to deliver strategic, award-worthy creative work as well as high-quality execution.

Operating as one connected agency across multiple markets and cultures, Craft House combines diverse talent, close collaboration and a partnership-first mindset to create work that is both commercially effective and creatively distinctive. The result is a model that delivers creative excellence at scale while helping Asahi's brands grow stronger across Europe.