Big Dip Studio - Domino's In-House Creative Agency

The in-house creative team behind Domino's; the UK & Ireland's No.1 pizza delivery brand. Our work ranges from national TV campaigns down to dip lid design.

Founded by Jenny Cobelli in 2021 as a team of one, Big Dip has grown into a team of 10 specialists across art direction, copywriting, design, motion, production and artwork. Spanning four decades in age, we’ve had zero turnover since we started and recorded the highest employee satisfaction score in the 2025 colleague survey.

We began with the ambition of being better, faster and more cost-effective than the external model. Today we’re guardians of the Domino's UK&I brand.

Between January 2025 and April 2026, we delivered 10 product launches, five tactical campaigns and 21 seasonal events alongside more than 9,000 business as usual assets, contributing to a year-on-year increase of 21% in spontaneous brand awareness. In 2025, Domino's was named The Marketing Society's Brand of the Year.

But our impact extends far beyond regular campaign delivery. In 2025, we partnered with Domino’s Operations team to deliver the brands biggest-ever franchise rally, attended by 1,900 colleagues. We developed and launched “Domino's Rewards”, the brand's first loyalty programme. We worked with Teenage Cancer Trust, supporting its annual Royal Albert Hall fundraising event.

We also began work on Domino's first-ever sub-brand, CHICK 'N' DIP, developing its brand identity and national launch campaign from scratch. Earlier this year, it achieved 21% brand awareness in just one month.

A small team. With a big impact.