BBC Creative

In the run up to Royal Charter renewal, our role at BBC Creative is now critical in demonstrating the BBC’s unique public value.

That’s why we’ve unlocked the public value in every brief. In a world that’s more divided than united, we’ve brought people together with the Euros and Olympics.

When the public were tired of UK politics, we encouraged them to find their voice and remember ID to vote for our General Election campaign.

For Children in Need we recognised the mental load young children carry with ‘Heaviest backpack’. And we realised that it’s never just content, it’s always about what the content can do for the public’s lives with our brand campaigns for BBC iPlayer and Masterbrand.

With over 200 campaigns developed by BBC Creative’s team of 134 staff, our work has re-shaped the value we bring to the public and more importantly we can only do this by working in partnership with our BBC colleagues in Marketing & Editorial, every day.