4creative

As the industry turns its attention to in-house agencies, one organisation continues to lead. Named Campaign’s Top 5 Agency of the Year in 2024—alongside Mother, Leo Burnett and adam&eveDDB—and recognised as Creative Review’s Most Creative In-House Agency, D&AD’s Top In-House Agency, Shots Agency of the Year, and Cannes Lions Track Agency of the Year in Craft.

We make creatively distinctive, gold standard, culturally relevant campaigns to continue delivering against our public service remit. We’ve hit 1billion views to Channel 4 streaming already this year. We unapologetically challenged audience attitudes for the Paris Paralympics: 'Considering What?; shifting perceptions and leaving a legacy that shines a spotlight on accessibility to sport

We entertain, challenge societal norms, and drive meaningful change

Under the leadership of David Wigglesworth and Miketta Lane, we operate with both creative flair and operational rigour, cutting freelance costs by 52% in 2024 and on track for a further 50% in 2025; through smarter workflows and integrated leadership. But it is all about the people. In their own words they come to work feeling proud of the organisation they work for, respected, valued and free to be their authentic selves. Inclusive culture features flexible working and progressive policies - sustainability is prioritised through AdGreen membership and responsible production practices.

Culture is inclusive and representative.

Talent retention rates are high, with annual churn % in single figures.

4creative is proof that in-housing isn’t just about efficiency; it’s about building a creative, inclusive, high-performing agency that sets the standard for the industry.